{"id":131921,"date":"2023-11-29T14:01:18","date_gmt":"2023-11-29T13:01:18","guid":{"rendered":"https:\/\/ccbierzo.com\/?p=131921"},"modified":"2023-11-29T14:01:20","modified_gmt":"2023-11-29T13:01:20","slug":"el-consejo-impulsa-la-marca-territorio-el-bierzo-con-un-spot-para-atraer-a-la-juventud-y-transmitir-modernidad","status":"publish","type":"post","link":"https:\/\/ccbierzo.com\/gl\/el-consejo-impulsa-la-marca-territorio-el-bierzo-con-un-spot-para-atraer-a-la-juventud-y-transmitir-modernidad\/","title":{"rendered":"El\u00a0 Consejo impulsa la marca territorio El Bierzo con un spot para atraer a la juventud y transmitir modernidad"},"content":{"rendered":"\n<p>El Consejo Comarcal del Bierzo ha lanzado un <strong>spot promocional para difundir la marca territorio de la comarca<\/strong>, apostando por un enfoque fresco y din\u00e1mico. La m\u00fasica elegida para acompa\u00f1ar la campa\u00f1a es un rap, compuesto para conectar con el p\u00fablico m\u00e1s joven y transmitir el dinamismo y modernidad que caracterizan a la nueva imagen de El Bierzo.<\/p>\n\n\n\n<p>La presentaci\u00f3n oficial de la imagen territorio de El Bierzo tuvo lugar en la reciente <strong>Feria Internacional de Turismo de Interior (INTUR)<\/strong>, celebrada en Valladolid del 16 al 19 de noviembre. Sin embargo, el Consejo Comarcal ya hab\u00eda introducido la marca en diversos materiales de promoci\u00f3n tur\u00edstica, as\u00ed como en camisetas y mochilas utilizadas por el Banco de Tierras en las ferias y rutas, logrando un notable \u00e9xito y aceptaci\u00f3n por parte del p\u00fablico asistente.<\/p>\n\n\n\n<p>La marca El Bierzo, no s\u00f3lo aspira a animar el sentido de pertenencia al territorio de los bercianos y bercianas, sino a <strong>proyectar de cara al exterior una imagen de modernidad y progreso<\/strong>. El objetivo es atraer turismo e inversiones, por lo que el Consejo Comarcal incorporar\u00e1 la marca en todo el material de promoci\u00f3n que realice.<\/p>\n\n\n\n<p>La iniciativa de crear esta nueva imagen surgi\u00f3 de la necesidad de establecer una identidad distinta para el territorio e independiente de la imagen institucional del Consejo Comarcal. Incluso <strong>se plantea la opci\u00f3n de que empresas de la comarca puedan adoptar esta imagen<\/strong> para diferenciar y promocionar sus productos.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Marca El Bierzo\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/JaX20IcF5xQ?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>La m\u00fasica elegida para acompa\u00f1ar la campa\u00f1a es un rap, compuesto para conectar con el p\u00fablico m\u00e1s joven y transmitir el dinamismo y modernidad que caracterizan a la nueva imagen de El Bierzo.<\/p>\n","protected":false},"author":3,"featured_media":131922,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[26,25],"tags":[],"class_list":["post-131921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-administracion","category-turismo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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